H&M CELEBRATED IT´S STUDIO SS20 COLLECTION WITH AN EVENT IN BEVERLY HILLS
Last night, with twinkling views of both the Los Angeles skyline and the ocean, H&M celebrated the launch of the Studio SS20 collection. The collection, made for a modern free-spirited woman whose style is as eclectic as her travels, came to life at a house in Beverly Hills. The mid-century modern home was reimagined using lights and filters to reflect elements from the collection’s saturated colour palette, which contrasted against the natural environment of the hills. Guests, including Jourdan Dunn, Paloma Elsesser, Billie Lourd and Selah Marley, all dressed in H&M Studio, were invited to view the new collection and enjoyed a female acro dance performance followed by an acoustic set by Lykke Li. Jameela Jamil, also dressed in the collection, was the DJ for the night.
“The S/S20 collection muse is a forward-looking free spirit – someone who surfs, climbs, explores and who wants to experience new things. The collection is both raw and refined: natural fabrics with raw edges are mixed with refined elements, such as shiny metallics and futuristic accessories. There’s a freedom in the way the collection can be worn, too: we want our customers to feel that anything goes.”