H&M team up with eyewear brand CHIMI for a sunny pastel menswear collection
With summer around the corner, H&M announces a collaboration with CHIMI, the Stockholm-based brand known for their colourful and creative eyewear. The collection features unique sunglasses, but also stylish clothing and accessories – the first ever by CHIMI. Retro-inspired silhouettes get a modern streetwear update, while the signature colour choices of CHIMI include a range of edgy pastels and classic black. The CHIMI x H&M collection is a global online exclusive and will be available on hm.com from 4 June 2020.
The CHIMI x H&M collaboration is a capsule collection featuring three unique styles of sunglasses, each made from chunky acetate. There is also a short-sleeved shirt, drawstring shorts and bucket hat in linen-viscose blends and sporty polyesters, plus pool slides and a bag. Details such as wider shirt collars and slightly higher hem on the shorts show a sense of playfulness while being fashion-forward. Designed together by H&M and CHIMI, all pieces in the collection have the distinctive CHIMI colour choice – pastel yellow, blue, pink and purple. A cool grey for the accessories, pastel yellow, green, purple, and black for the sunglasses.
“With this H&M collaboration, we wanted to encourage people to see beauty in places around them, creating good summer memories in a joyous way. In these peculiar times, we thought this positive message could give an extra spark to people’s lives. Each piece in the collection puts a twist on an iconic item, from our signature sunglasses to bowling shirts, and we believe that with H&M we’ve created something new and exciting,”
Charlie Lindström and Jonas Löhr, Co-Founder and Partner of CHIMI
“We’ve always admired CHIMI for their vibrant spirit, versatility and eye for colour so it’s fantastic that we could join forces to collaborate on this capsule collection. It feels great to offer our customers both iconic eyewear and clothes in this range, but mostly to introduce a little happiness through fashion and colour during this extraordinary time. The design process with CHIMI was a lot of fun and I think that really comes through with each piece in the collection – it’s upbeat, accessible style for all,”
Ross Lydon, Head of Menswear Design at H&M