YANG YINGGE - On September 12, H&M held for the first time a Tmall Super Brand Day on Tmall, one of the world’s largest e-commerce platforms. To celebrate the day, H&M China held a star-studded event, including a see now-buy now H&M Studio A/W 2018 fashion show, in Shanghai in the evening of September 12. On H&M Tmall Super Brand Day, campaign garments wore by celebrities were sold out within minutes.
